The flagship product of Acecook Vietnam JSC. – Hao Hao is one of the 10 Vietnamese brands to be in the annual report Top 1000 leading brands of Asia 2016 – a comprehensive research into brand awareness from the consumer’s perspective, declared by Campaign Asia-Pacific magazine based on proprietary research by Nielsen.
The Top 1000 leading brands of Asia is the biggest and most influential survey in the year, pointing out the highest consumer-rated brands in the region among 14 brand categories (from the food, drinks sector to financial services, consumer electronics to automotive industry).
Along with Hao Hao at position 654, other Vietnamese brands also in the list of top 1000 leading brands of Asia include: Vietjet Air (490), Viettel (501), Petrolimex (512), Vinamilk (558), Mobifone (605), Trung Nguyen (626), Vietnam Airlines (708), Vietcombank (753) and P/S (807).
Samsung – the electronic brand from Korea is still the leading and the most popular brand in Asia region for the consecutive 6 years, followed by Apple brand from USA, Sony at the third position, Nestle at the fourth and Panasonic as the fifth brand.
Talking about Vietnamese brands in the top 1000, Ms. Nguyen Huong Quynh – General Director of Nielsen Vietnam stated that “These are the brands mentioned by Asia consumers when they were asked which the best brand in their mind was. And one truth is that Asian brands are gradually becoming stronger and competing with global brands such as Samsung, Apple or Nestle.”
On this occasion, Mr. Kajiwara Junichi – General Director of Acecook Vietnam JSC also shared: “From July 2015, looking forward to global development, Acecook Vietnam has changed its brand identity system and proposed the new brand statement – “Cook happiness” with 3 targets as: Happiness consumers, workers and society. The news of Hao Hao ranking in top 1000 leading brands of Asia this time has been the big motivation, helping us to believe in carrying out our commitment to create and bring happiness to every meal, every heart of all customers in the world.”
Acecook Vietnam Joint Stock Company
HCM City, June 17th 2016
