Indomie in South Africa??? Why Not!! Just for your information, Indomie is very popular in some African countries this time, especially in Nigeria. We can see there is a huge opportunities to export Indomie to South Africa. Why? Because, the economy in South Africa is considered good enough and the purchasing power of people there are also quite high. As the most advanced countries in the African continent, South Africa’s economy showed a steady growth over the past 12 years since South Africa’s democratic government. Of course, in terms of culture and taste Nigeria and South Africa have similarities in common. So we think that the Indomie will be well received by the people of South Africa.
How Indomie enter South Africa? Our group found Indomie can enter South Africa by way of distribution through existing companies in Nigeria to retailers-retailers that exist in South Africa. In Nigeria, Indomie is produced by a subsidiary of Indofood named De-United, who have two major factories in Nigeria. The company has 300 distributors, 100,000 retailers and more than 38 million consumers. This method can simplify the process of delivering Indomie to South Africa, rather than exporting from Indonesia Indofood specific to South Africa. I guess this method can be profitable for the company and for the citizens.
by: jennifer A
splendidglobal
