A deep dive into SVOD usage and attitudes in South Africa, defining how to best price a new British platform entrant in the market

Uncovering key brand assets that a gaming brand currently have and ones that could be developed to help make the brand distinctive.

Full collateral review of a financial services brand assets in order to uncover strength of current assets and prioritise those that should be used to drive distinctiveness and brand salience.

Generating a measure of financial wellbeing for a major banking brand that allows them to measure / track the financial health of both their customers and the population at large

Using consumer insight and applied behavioural science to underpin the development of propositions to disrupt the wealth product market.

Understanding the on-going brand health of a major sports league in 11 markets in Europe and Asia, as well as engagement with its products

Uncovering drivers for a decline in retail sales for a global kids entertainment franchise

Longitudinal qualitative research to track engagement with a global streaming service.

NPD testing to identify optimum products to add to range of plant-based product portfolio.

Uncovering and identifying key category entry points for a gaming brand to focus on, in order to drive mental availability in relevant buying situations amongst the wider population.

Deep dive into the role Sustainability plays for consumers within the financial landscape in order to clearly inform our clients advertising development in this space.

An extensive profit led market segmentation for a health insurance brand to enable the development of targeted propositions and marketing to grow share.

Research to underpin a new broadband innovation for a telecoms provider seeking to enhance its broadband offering and differentiate versus competitors in a crowed market.

Ongoing international tracking to understand holidaymakers’ changing needs

Identifying the effectiveness of in-airport advertising, with insights used by advertisers to enhance advertising strategies.

Understanding the role of entrepreneur led social enterprises to deliver climate justice across MENAT

Understanding the prevalence, nature and impact of in-partner abuse among young people to underpin a social campaign that encouraged reporting of incidences.

Brand Tracking and Proposition Testing for a rapidly expanding EV charging network

Journey mapping to understand triggers to purchase which led to a major national campaign utilising humour in a category somewhat lacking in emotion connection.

Real-life passenger walk-throughs with diverse passenger types assessing the departure experience and highlighting pain points and needs throughout the departure journey.

Delivering a strategic understanding of how to drive subscription for a major newspaper brand

Refining, understanding and tracking category entry points for a snacks brand in order to prioritise target entry points for marketing teams to deliver greater mental availability.

Understanding audience needs for factual content.

A complex voice of customer programme for providing a real time and constantly evolving eco-system for a multifaceted brand to understand and connect with customers across its ecosystems.

To enable key decision makers at a major media organisation to have greater levels of ongoing and direct stakeholder contact with their customers.

Quantitative segmentation to understand and target High Net Worth consumers for a current affairs title

Understanding smokers’ behaviours through a combination of cultural analysis, online community and behavioural economics to inform a nation-wide campaign against littering

Delivering strategic planning through research designed to drive sales across a range of target international markets over the next five years for a Chilean wine brand.

Delivering clarity on patient preferences, public awareness and sentiment towards the language of cancer.

Global study conducted for a major airline to understand brand salience, emotional connections, brand equity and opportunity to build brand through better RNPS.

Exploring consumers expectations and interest in a new SVOD service in terms of content, price and branding for launch

Ground breaking sydicated study into consumer attention with regard to social media advertising which informed how brands should best utilise these channels

Delivering deep audience understanding and mapping fan journeys in key markets for the distributor of a popular kids TV show to underpin revised brand strategy and identify any potential threats.

Identifying how to address declining sales of a globally recognised board game