Direction

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School of Management Studies(NIT calicut)

Direction involves instructing, guiding, motivating, and leading human resources to achieve organizational goals. It has three main aspects: motivation, leadership, and communication. Direction initiates action, integrates employee efforts, attempts to maximize individual output, facilitates organizational change, and provides stability. Techniques include orders and instructions, following up, standard practices, and autocratic, participative, or free rein behavioral patterns.

CONCEPT OF DIRECTION
Direction is the process of
instructing,guiding,counselling,motivating and
leading the human resources to achieve
organisational objectives.

CONCEPT OF
DIRECTION
The three main aspects of directing are

1. Motivation
2. Leadership
3. Communication

IMPORTANCE OF
DIRECTION
1. Direction initiates Actions.
2. Integrates Employees’ Efforts.
3. Attempts to get maximum out of individuals.
4. Facilitates changes in the organisation.
5. Provides stability and balance in the
organisation.

TECHNIQUES OF
DIRECTION
1. ORDER AND INSTRUCTION.
2. FOLLOW UP ORDER AND INSTRUCTIONS.
3. STANDARD PRACTICES AND PROCEDURES.
4. BEHAVIOURAL PATTERN

BEHAVIOURAL
PATTERN
AUTOCRATIC
PATTERN

PARTICIPATIVE
PATTERN

FREE REIN PATTERN

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Direction

1. DIRECTION

2. CONCEPT OF DIRECTION Direction is the process of instructing,guiding,counselling,motivating and leading the human resources to achieve organisational objectives.

3. CONCEPT OF DIRECTION The three main aspects of directing are 1. Motivation 2. Leadership 3. Communication

4. IMPORTANCE OF DIRECTION 1. Direction initiates Actions. 2. Integrates Employees’ Efforts. 3. Attempts to get maximum out of individuals. 4. Facilitates changes in the organisation. 5. Provides stability and balance in the organisation.

5. TECHNIQUES OF DIRECTION 1. ORDER AND INSTRUCTION. 2. FOLLOW UP ORDER AND INSTRUCTIONS. 3. STANDARD PRACTICES AND PROCEDURES. 4. BEHAVIOURAL PATTERN

6. BEHAVIOURAL PATTERN AUTOCRATIC PATTERN PARTICIPATIVE PATTERN FREE REIN PATTERN

Direction

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