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Production Function 
Q = aLbK1-b or c 
– b+c > 1 IRTS 
– b+c = 1 CRTS 
– b+c < 1 DRTS 
– Short Run Analysis: MPK = c Q/K & 
MPL = b Q/L 
– b & c are elasticities of K & L factors 
– LogQ=loga+blogL+clogK + dlogT 
where T  technology 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Theory and 
Estimation of Cost 
• Definition of Cost 
• The Short Run Relationship Between 
Production and Cost 
– The Short Run Cost Function 
• The Long Run Relationship Between 
Production and Cost 
– The Long Run Cost Function 
• The Learning Curve 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
Definition of Cost 
• A cost is relevant if it is affected by a 
management decision. 
– Historical cost is incurred at the time of 
procurement 
– Replacement cost is necessary to replace 
inventory 
• Are historical costs relevant? 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
Definition of Cost 
• There are two types of cost associated with 
economic analysis 
– Opportunity cost is the value that is forgone in 
choosing one activity over the next best 
alternative 
– Out-of-pocket cost is actual transfer of value that 
occur 
• Which cost is relevant? 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
Definition of Cost 
• There are two types of cost associated with 
time 
– Incremental cost varies with the range of options 
available in the decision making process. 
– Sunk cost does not vary with decision options. 
• Is sunk cost relevant? 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
SR Relationship Between 
Production and Cost 
• A firm’s cost structure is related to its 
production process. 
– Costs are determined by the production 
technology and input prices. 
• Assuming that the firm is a “price taker” in the input 
market. 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
SR Relationship Between 
Production and Cost 
• Total variable cost 
(TVC) is associated 
with the variable 
input 
– Assume w=$500 per 
unit (price-taker) 
Total 
Input 
(L) Q (TP) MP 
TVC 
(wL) 
0 0 0 
1 1,000 1,000 500 
2 3,000 2,000 1,000 
3 6,000 3,000 1,500 
4 8,000 2,000 2,000 
5 9,000 1,000 2,500 
6 9,500 500 3,000 
7 9,850 350 3,500 
8 10,000 150 4,000 
9 9,850 -150 4,500 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
SR Relationship Between 
Production and Cost 
• TP and TVC are mirror images of each 
other 
Kings Dominion 
Example 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
SR Relationship Between 
Production and Cost 
• Total cost (TC) is the cost associated with all 
of the inputs. It is the sum of TVC and TFC. 
– TC=TFC+TVC 
• Marginal Costs 
• Average Costs Tool Set for 
Production Cost 
Analysis 
vs. 
Production Process 
Analysis 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
SR Relationship Between 
Production and Cost 
• Marginal cost (MC) is the change in total 
cost associated a change in output. 
MC TC 
Q 
= D 
D 
TVC 
TFC 
TFC TVC 
MC TC 
= D ( ) 0 
= + D 
+ D 
= D 
= D + 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young 
TVC 
Q 
Q 
Q 
Q 
Q 
D 
D 
D 
D 
D
SR Relationship Between 
Production and Cost 
• Add marginal 
cost to the 
table 
Total 
Input 
(L) Q MP 
TVC 
(wL) MC 
0 0 0 
1 1,000 1,000 500 0.50 
2 3,000 2,000 1,000 0.25 
3 6,000 3,000 1,500 0.17 
4 8,000 2,000 2,000 0.25 
5 9,000 1,000 2,500 0.50 
6 9,500 500 3,000 1.00 
7 9,850 350 3,500 1.43 
8 10,000 150 4,000 3.33 
9 9,850 -150 4,500 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
SR Relationship Between 
Production and Cost 
• Observe that: 
– When MP is 
increasing, 
MC is 
decreasing. 
– When MP is 
decreasing, 
MC is 
increasing. 
Total 
Input 
(L) Q MP 
TVC 
(wL) MC 
0 0 0 
1 1,000 1,000 500 0.50 
2 3,000 2,000 1,000 0.25 
3 6,000 3,000 1,500 0.17 
4 8,000 2,000 2,000 0.25 
5 9,000 1,000 2,500 0.50 
6 9,500 500 3,000 1.00 
7 9,850 350 3,500 1.43 
8 10,000 150 4,000 3.33 
9 9,850 -150 4,500 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
SR Relationship Between 
Production and Cost 
• The relationship between MP and MC is 
MP 
MC = D TVC = w ·D 
L 
= w · D 
L 
= · 1 
= 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young 
w 
MP 
w 
Q 
Q 
Q 
D 
D 
D 
Law of diminishing returns implies that 
MC will eventually increase! Why?
The Short Run Cost Function 
• Average total cost (ATC) is the average per-unit 
cost of using all of the firm’s inputs (TC/Q) 
– Average variable cost (AVC) is the average per-unit 
cost of using the firm’s variable inputs 
(TVC/Q) 
– Average fixed cost (AFC) is the average per-unit 
cost of using the firm’s fixed inputs (TFC/Q) 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Short Run Cost Function 
• Add ATC = AFC + AVC to the table 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Short Run Cost Function 
• ATC = AFC + AVC 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Short Run Cost Function 
• Production cost graph or map is 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Short Run Cost Function 
• Important Map Observations 
– AFC declines steadily over the range of 
production. Why? 
– In general, ATC is u-shaped. Why? 
– MC intersects the minimum point (q*) on ATC. 
Why? 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Short Run Cost Function 
• Important Map Observations 
– What is the economic significance of q*? 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Short Run Cost Function 
• Average total cost (ATC) is the average per-unit 
cost of using all of the firm’s inputs (TC/Q) 
–At Q* - ATC is minimized or inputs are 
used most efficiently given the 
production function 
Going at 55 MPH 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Short Run Cost Function 
• A change in input 
prices will shift the 
cost curves. 
– If fixed input costs are 
reduced then ATC will 
shift downward. AVC 
and MC will remain 
unaffected. 
Computer Chip 
Case 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Short Run Cost Function 
• A change in input 
prices will shift the 
cost curves. 
– If variable input 
costs are reduced 
then MC, AVC, and 
AC will all shift 
downward. 
Airline Industry 
Case 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Short Run Cost Function 
• Yahoo Group 
Discussion 
– What is different 
about dot.com 
businesses? 
Irrational 
Exuberance 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The LR Relationship Between 
Production and Cost 
• In the long run, all inputs are variable. 
– What makes up LRAC? 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Long-Run Cost Function 
• LRAC is made up for 
SRACs 
– SRAC curves 
represent various 
plant sizes 
– Once a plant size is 
chosen, per-unit 
production costs are 
found by moving 
along that particular 
SRAC curve 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Long-Run Cost Function 
• The LRAC is the lower envelope of all of the 
SRAC curves. 
– Minimum efficient scale is the lowest output level 
for which LRAC is minimized 
Is LRAC a function of market size? 
What are implications? 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Long-Run Cost Function 
• Reasons for Economies of Scale… 
Increasing returns to scale 
Specialization in the use of labor and capital 
• Economies in maintaining inventory 
• Discounts from bulk purchases 
• Lower cost of raising capital funds 
• Spreading promotional and R&D costs 
Management efficiencies 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Long-Run Cost Function 
• Reasons for Diseconomies of Scale… 
 Decreasing returns to scale 
 Input market imperfections 
 Management coordination and control 
problems 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Learning Curve 
• Measures the 
percentage decrease in 
additional labor cost 
each time output 
doubles. 
– An “80 percent” learning 
curve implies that the 
labor costs associated 
with the incremental 
output will decrease to 
80% of their previous 
level. 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
The Learning Curve 
• A downward slope in the learning curve 
indicates the presence of the learning curve 
effect 
– Why? Workers improve their productivity with 
practice 
• The learning curve effect shifts the SRAC 
downward 
2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young

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Theory and estimation of cost

  • 1. Production Function Q = aLbK1-b or c – b+c > 1 IRTS – b+c = 1 CRTS – b+c < 1 DRTS – Short Run Analysis: MPK = c Q/K & MPL = b Q/L – b & c are elasticities of K & L factors – LogQ=loga+blogL+clogK + dlogT where T  technology 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 2. The Theory and Estimation of Cost • Definition of Cost • The Short Run Relationship Between Production and Cost – The Short Run Cost Function • The Long Run Relationship Between Production and Cost – The Long Run Cost Function • The Learning Curve 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 3. Definition of Cost • A cost is relevant if it is affected by a management decision. – Historical cost is incurred at the time of procurement – Replacement cost is necessary to replace inventory • Are historical costs relevant? 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 4. Definition of Cost • There are two types of cost associated with economic analysis – Opportunity cost is the value that is forgone in choosing one activity over the next best alternative – Out-of-pocket cost is actual transfer of value that occur • Which cost is relevant? 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 5. Definition of Cost • There are two types of cost associated with time – Incremental cost varies with the range of options available in the decision making process. – Sunk cost does not vary with decision options. • Is sunk cost relevant? 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 6. SR Relationship Between Production and Cost • A firm’s cost structure is related to its production process. – Costs are determined by the production technology and input prices. • Assuming that the firm is a “price taker” in the input market. 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 7. SR Relationship Between Production and Cost • Total variable cost (TVC) is associated with the variable input – Assume w=$500 per unit (price-taker) Total Input (L) Q (TP) MP TVC (wL) 0 0 0 1 1,000 1,000 500 2 3,000 2,000 1,000 3 6,000 3,000 1,500 4 8,000 2,000 2,000 5 9,000 1,000 2,500 6 9,500 500 3,000 7 9,850 350 3,500 8 10,000 150 4,000 9 9,850 -150 4,500 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 8. SR Relationship Between Production and Cost • TP and TVC are mirror images of each other Kings Dominion Example 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 9. SR Relationship Between Production and Cost • Total cost (TC) is the cost associated with all of the inputs. It is the sum of TVC and TFC. – TC=TFC+TVC • Marginal Costs • Average Costs Tool Set for Production Cost Analysis vs. Production Process Analysis 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 10. SR Relationship Between Production and Cost • Marginal cost (MC) is the change in total cost associated a change in output. MC TC Q = D D TVC TFC TFC TVC MC TC = D ( ) 0 = + D + D = D = D + 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young TVC Q Q Q Q Q D D D D D
  • 11. SR Relationship Between Production and Cost • Add marginal cost to the table Total Input (L) Q MP TVC (wL) MC 0 0 0 1 1,000 1,000 500 0.50 2 3,000 2,000 1,000 0.25 3 6,000 3,000 1,500 0.17 4 8,000 2,000 2,000 0.25 5 9,000 1,000 2,500 0.50 6 9,500 500 3,000 1.00 7 9,850 350 3,500 1.43 8 10,000 150 4,000 3.33 9 9,850 -150 4,500 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 12. SR Relationship Between Production and Cost • Observe that: – When MP is increasing, MC is decreasing. – When MP is decreasing, MC is increasing. Total Input (L) Q MP TVC (wL) MC 0 0 0 1 1,000 1,000 500 0.50 2 3,000 2,000 1,000 0.25 3 6,000 3,000 1,500 0.17 4 8,000 2,000 2,000 0.25 5 9,000 1,000 2,500 0.50 6 9,500 500 3,000 1.00 7 9,850 350 3,500 1.43 8 10,000 150 4,000 3.33 9 9,850 -150 4,500 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 13. SR Relationship Between Production and Cost • The relationship between MP and MC is MP MC = D TVC = w ·D L = w · D L = · 1 = 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young w MP w Q Q Q D D D Law of diminishing returns implies that MC will eventually increase! Why?
  • 14. The Short Run Cost Function • Average total cost (ATC) is the average per-unit cost of using all of the firm’s inputs (TC/Q) – Average variable cost (AVC) is the average per-unit cost of using the firm’s variable inputs (TVC/Q) – Average fixed cost (AFC) is the average per-unit cost of using the firm’s fixed inputs (TFC/Q) 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 15. The Short Run Cost Function • Add ATC = AFC + AVC to the table 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 16. The Short Run Cost Function • ATC = AFC + AVC 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 17. The Short Run Cost Function • Production cost graph or map is 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 18. The Short Run Cost Function • Important Map Observations – AFC declines steadily over the range of production. Why? – In general, ATC is u-shaped. Why? – MC intersects the minimum point (q*) on ATC. Why? 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 19. The Short Run Cost Function • Important Map Observations – What is the economic significance of q*? 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 20. The Short Run Cost Function • Average total cost (ATC) is the average per-unit cost of using all of the firm’s inputs (TC/Q) –At Q* - ATC is minimized or inputs are used most efficiently given the production function Going at 55 MPH 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 21. The Short Run Cost Function • A change in input prices will shift the cost curves. – If fixed input costs are reduced then ATC will shift downward. AVC and MC will remain unaffected. Computer Chip Case 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 22. The Short Run Cost Function • A change in input prices will shift the cost curves. – If variable input costs are reduced then MC, AVC, and AC will all shift downward. Airline Industry Case 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 23. The Short Run Cost Function • Yahoo Group Discussion – What is different about dot.com businesses? Irrational Exuberance 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 24. The LR Relationship Between Production and Cost • In the long run, all inputs are variable. – What makes up LRAC? 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 25. The Long-Run Cost Function • LRAC is made up for SRACs – SRAC curves represent various plant sizes – Once a plant size is chosen, per-unit production costs are found by moving along that particular SRAC curve 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 26. The Long-Run Cost Function • The LRAC is the lower envelope of all of the SRAC curves. – Minimum efficient scale is the lowest output level for which LRAC is minimized Is LRAC a function of market size? What are implications? 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 27. The Long-Run Cost Function • Reasons for Economies of Scale… Increasing returns to scale Specialization in the use of labor and capital • Economies in maintaining inventory • Discounts from bulk purchases • Lower cost of raising capital funds • Spreading promotional and R&D costs Management efficiencies 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 28. The Long-Run Cost Function • Reasons for Diseconomies of Scale…  Decreasing returns to scale  Input market imperfections  Management coordination and control problems 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 29. The Learning Curve • Measures the percentage decrease in additional labor cost each time output doubles. – An “80 percent” learning curve implies that the labor costs associated with the incremental output will decrease to 80% of their previous level. 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
  • 30. The Learning Curve • A downward slope in the learning curve indicates the presence of the learning curve effect – Why? Workers improve their productivity with practice • The learning curve effect shifts the SRAC downward 2003 Prentice Hall Business Publishing Managerial Economics, 4/e Keat/Young
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