Seo presentation

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Search engine optimization (SEO) involves strategies to increase website traffic by improving a site's visibility in search engine results. SEO techniques include on-page optimization of content, titles, images and keywords as well as off-page methods like link building through directory submissions, social bookmarking, and article submissions to help a site rank higher in search results. SEO professionals use various tools to research keywords, check rankings, and evaluate sites.

What is Search Engine Optimization-
SEO
Methodology of strategies, techniques and tactics used to increase the
amount of visitors to a website
Obtaining a high-ranking placement in the search engines – like Google,
Bing, Yahoo etc.
SEO helps to ensure that a site is accessible to a search engine and
improves the chances that the site will be found by the search engine.

Strategies of SEO
ON-PAGE SEO
OFF-PAGE SEO

ON-Page Techniques
Keyword Analysis
Meta tags Google Analytics
ON-Page
Content
Optimization
Image
Optimization
Title Optimization

OFF-Page Techniques
Directory
Submission
OFF-Page
Social
Bookmarking
Social Networking
Article Submission Blog Submission
Press Relies
Submission

SEO Tools
Google Webmaster
Google Analytics
Keyword Research
Alexa
Google Adword
IP Backlist tool
Server Header
checker

Sites use in SEO
Rank Checker Keyword Checker
Domain Age Checker
Whois
Alexa.com
Google Adword
Keyword Planner

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Relationship of information science with library science

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Relationship of information science with library science Presentation by Sadaf Batool MPhil 1st semester Table of contents 1. Definition of information science 2. Definition of library science 3. Primary history of library 4. Primary history of information 5. Progress of library science as (Library and information science) 6. IS &LS concerned task 7. Relationship of Information science with library science 8. According to S.R Nathan’s five laws 9. Difference of Information science &Library science 10. Conclusion 11. References Definition of information science  Information science is that discipline that investigates the properties and behavior of information, the forces governing the flow of information, and the means of processing information for optimum accessibility and usability.  It primarily concerned with the analysis, collection, classification, manipulation, storage, retrieval, movement, dissemination, and protection of information.  This includes the investigation of information representations in both natural and artificial systems, the use of codes for efficient message transmission, and the study of information processing devices and techniques such as computers and their programming systems.  It is an interdisciplinary science derived from and related to such fields as mathematics, logic, linguistics, psychology, computer technology, operations research, the graphic arts, communications, library science, management, and other similar fields. It has both a pure science component, which inquiries into the subject without regard to its application, and an applied science component, which develops services and products." (Borko, 1968, p.3The study of – the use of information, – its sources and development; – usually taken to refer to the role of scientific, industrial and specialized libraries and information units – in the handling and – dissemination of information. (Prytherch, 2005)  The systematic study and analysis of the – sources, – development, – collection, – organization, – dissemination, – evaluation, – use, and – management of information in all its forms, including the channels (formal and informal) and technology used in its communication. – –(Reitz, 2004) Definition of library science  The study of principles and practices of library care, and organization and administration of a library, and of its technical, informational, and reference services.  Library science as “a generic term for the study of libraries and information units, the role they play in society, their various component routines and processes, and their history and future development. (Harrods ‘Librarian’s Glossary)  Collection of reading material, its processing, organization and dissemination started with the advent of library. The knowledge and its implementation in respect of library may therefore be called library science.  The professional kn

Research proposal presentation

Sadaf Batool

Research proposal 704 _Quantitative Research Methods in LIS Presentation by Sadaf Batool M.Phil. (scholar) Roll no 14 Contents  What is research  What is proposal  Definition of research proposal  Types of research proposal  Importance of research proposal  Advantages of research proposal  Relationship of research proposal with research  Component of research proposal  1-title  2-introduction  3-statement of the problem  4-review of related literature  5-Hypothesis  6-purpose /objective of study  7- work plane  8-Method, research design, sample.  9-Refrences  common error in research proposal  Evaluation of research proposal What is research?  The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions. What is proposal?  A plan or suggestion, especially a formal or written one, put forward for consideration by others.  A research proposal “is a document that outlines how you propose to undertake your research studies” (Mouton 2001:p.44). Definition of research proposal  A research proposal is a document written by a researcher that provides a detailed description of the proposed program, It is like an outline of the entire research process that gives a reader a summary of the information discussed in a project. Importance of research proposal  Helps examine what the researcher intends to do.  Research proposal can serve as a document of contract for the project.  Research proposals can be effective starting places to discuss projects with your professors, too.  The research proposal is able to give an overview of the research project so that other people understand the scope of the research, the significance of the research, as well as your proposed methodology and chosen research method. Advantages of research proposal  Fund to support your research  Allow you to review and critically evaluate your current research program  Convince yourself and others that your research is worth supporting  Keep you focused on your research program  Develop novel ideas during writing proposal. Relationship of research proposal with research  Research proposal is a plan, and research is action.  Research proposal is compulsory for approving proposed research.  Research proposal is a schedule and research is activity.  Research proposal is a mirror of research  Research proposal is a blue print of research.  Research proposal can serve as a document of contract for the project. Types of research proposal  There are two major types of research proposal; Academic: • An academic proposal is the first step in producing a thesis or major project. Its intent is to convince a supervisor or academic committee that your topic and approach are sound, Non-academ

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2. What is Search Engine Optimization- SEO Methodology of strategies, techniques and tactics used to increase the amount of visitors to a website Obtaining a high-ranking placement in the search engines – like Google, Bing, Yahoo etc. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

3. Strategies of SEO ON-PAGE SEO OFF-PAGE SEO

4. ON-Page Techniques Keyword Analysis Meta tags Google Analytics ON-Page Content Optimization Image Optimization Title Optimization

5. OFF-Page Techniques Directory Submission OFF-Page Social Bookmarking Social Networking Article Submission Blog Submission Press Relies Submission

6. SEO Tools Google Webmaster Google Analytics Keyword Research Alexa Google Adword IP Backlist tool Server Header checker

7. Sites use in SEO Rank Checker Keyword Checker Domain Age Checker Whois Alexa.com Google Adword Keyword Planner

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